Brand Development

Compelling storytelling to drive business success

Brand Development

Your brand is a narrative that drives engagement and loyalty. We help you develop compelling brand identities that resonate deeply with your audience, elevating your brand through strategic positioning and powerful storytelling.

Brand Identity

Create a unique and memorable brand identity that embodies your values and vision, ensuring it stands out in the marketplace.

Strategic Positioning

Positioning your brand strategically within the market to differentiate it from competitors and connect with your target audience.

Storytelling and Messaging

Developing powerful narratives and messaging that convey your brand’s essence, creating strong emotional connections with your audience.

Insights

You’re Using AI Wrong – And It’s Making Your Marketing Worse

“It is crucial to implement AI in marketing to foster engagement, nurture connections, and drive critical growth. 🤖🚀📊✨” 🤮 If only I had a dollar

The Real Deal On LinkedIn Personal Branding

Let’s be honest, no one really likes putting themselves out there on LinkedIn. Sure, there are a few exceptions – the people who seem to

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How Ubuntu Can Supercharge Your Marketing Team

What can an African philosophy offer to marketing teams around the world? Turns out, quite a lot. Enter Ubuntu —a concept that loosely translates to

What is a Fractional CMO (& Why Are They Becoming So Popular?)

In the world of marketing, it’s easy to feel like you’re just another client on a long list—especially when dealing with marketing agencies whose primary

Discount Pricing: Why We Can’t Resist a Deal (and How Brands Can Win With It)

Ah, discounts. Few things hit the brain’s dopamine button quite like seeing a price drop. Whether it’s a flash sale, a coupon code, or the

Story Consulting - a neon lights on a wall

The Power of Reciprocity in Marketing – How Giving First Drives Customer Engagement

When it comes to influencing consumer behavior, one of the most powerful psychological principles marketers can tap into is reciprocity. In simple terms, reciprocity is

Our Clients

Working with Elisa from Story Consulting has been a tremendous asset to STEPS. Elisa has deeply aligned herself with our strategic vision, consistently offering advice that truly reflects the diverse needs of our organisation. Her dedication and professionalism have been evident throughout our long-standing partnership. Elisa’s ability to understand our goals and work tirelessly towards achieving them has significantly contributed to our progress. She’s not just a consultant, she’s an integral part of our team.

Carmel CrouchManaging Director

Over the last decade and a half, we have worked with 8 different Marketing Agencies. It was not until we engaged Story Consulting approximately twelve months ago that I felt heard and truly confident in a marketing strategy. I believe for most business owners the world of marketing is a foreign and complex place that is very difficult to navigate. Elisa and her team went to great lengths to learn about our company and crafted a tailored solution that has delivered on all KPIs and continues to exceed our expectations. We are consistently organically at the top of a Google search within our targeted region and our brand recognition strengthened through Elisa’s strategies.

Brendan Wavell-SmithPrima Commercial Fitouts

Working with Story Consulting has been a collaborative and insightful experience. They took the time to deeply understand our business and provided thoughtful advice that truly aligns with our goals. The SEO strategy they developed has significantly improved our online visibility and attracted more targeted traffic. Their ongoing support across various marketing areas has been invaluable. Their approach is professional, yet personal, and has really helped us move forward.

Chris Pickford Principal Civil Engineer

Elisa's work as a marketing consultant has been exceptional. She undertook comprehensive club industry research, providing invaluable insights that played a pivotal role in shaping our new marketing plan. Her approach was always focused on delivering measurable outcomes, and she ensured the objectives and strategies were aligned with our business goals. Elisa’s professionalism is delivered in every aspect of her work. She communicates clearly and consistently, keeping us informed at every stage of the project. Her friendly and approachable demeanour makes collaborating with her a pleasure, while her extensive knowledge of marketing trends and industry best practices ensures she delivers results that exceed expectations. I highly recommend Elisa to anyone looking to advance their marketing efforts!

Graeme DevinGeneral Manager

Brand Development

Compelling storytelling to drive business success