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You’re Using AI Wrong – And It’s Making Your Marketing Worse
“It is crucial to implement AI in marketing to foster engagement, nurture connections, and drive critical growth. 🤖🚀📊✨” 🤮 If only I had a dollar

The Real Deal On LinkedIn Personal Branding
Let’s be honest, no one really likes putting themselves out there on LinkedIn. Sure, there are a few exceptions – the people who seem to

How Ubuntu Can Supercharge Your Marketing Team
What can an African philosophy offer to marketing teams around the world? Turns out, quite a lot. Enter Ubuntu —a concept that loosely translates to

What is a Fractional CMO (& Why Are They Becoming So Popular?)
In the world of marketing, it’s easy to feel like you’re just another client on a long list—especially when dealing with marketing agencies whose primary

Discount Pricing: Why We Can’t Resist a Deal (and How Brands Can Win With It)
Ah, discounts. Few things hit the brain’s dopamine button quite like seeing a price drop. Whether it’s a flash sale, a coupon code, or the

The Power of Reciprocity in Marketing – How Giving First Drives Customer Engagement
When it comes to influencing consumer behavior, one of the most powerful psychological principles marketers can tap into is reciprocity. In simple terms, reciprocity is
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