It is crucial to implement AI in marketing to foster engagement, nurture connections, and drive critical growth 🤖🚀📊✨ – 🤮
If only I had a dollar for every time I’d read the words “crucial”, “foster”, “nurture”, or another AI fave phrase“deep-rooted” in the past week alone.
Seriously, if you saw that sentence on a company blog or LinkedIn post, you’d roll your eyes and scroll straight past it. And yet, this is exactly what’s happening across marketing teams everywhere.
AI is an incredible tool. If your marketing team isn’t using it, that’s a problem.
But if they are using it and not bothering to edit, refine, or add any originality, that’s just as bad – if not worse.
Right now, every brand sounds the same. Every post, every blog, every ad – it all looks and feels like it came from the same bland AI template. And as people become more AI-literate, businesses that keep churning out lazy, generic content are going to look increasingly ridiculous.
So, how should marketing teams be using AI? Here’s where it actually makes a difference.
Automation – Scale Smart, Not Sloppy
AI levels the playing field. Small businesses can now produce and distribute content at a scale that was once only possible for big brands with massive budgets. But automation isn’t just about cranking out more content – it’s about making sure the right content reaches the right people at the right time.
Used well, AI can automate repetitive tasks like email marketing sequences, audience segmentation, and ad targeting—freeing up marketing teams to focus on strategy and creativity instead of admin.
Ideation – AI as Your Brainstorming Partner
AI is great for idea generation. Whether it’s outlining a blog post, drafting a content calendar, or suggesting angles for a campaign, AI can help marketing teams get past the blank page faster.
But here’s where teams go wrong: they stop there. They take AI’s first draft and hit publish. The result? A sea of content that sounds like it was written by the same uninspired robot. AI should be the starting point, not the finished product.
Iteration – The Difference Between Mediocre and Memorable
This is where most businesses completely miss the mark. AI is not a “set and forget” tool. You can’t just generate a post and assume it’s good to go.
Great content happens in the editing and iteration stage. AI can help speed up that process, but it can’t replace the human touch.
Your brand’s voice, your team’s expertise, your unique perspective – that’s what makes content valuable. Once you start to iterate, update your prompts, and refine your angle, you will eventually get to a point where you have an original piece of content.
Remember, AI should be used as a collaborator, not a crutch.
AI as a Creative Amplifier, Not a Shortcut
AI is a powerful tool, but it’s only as good as the people using it. If you’re not editing, refining, and putting your own spin on AI-generated content, you’re doing your brand a massive disservice.
The businesses that win with AI aren’t the ones using it to mass-produce generic content. They’re the ones using it to enhance their originality, not replace it.
If your content looks and sounds like every other AI-generated post out there, you’re not standing out—you’re blending in. And in marketing, blending in is the fastest way to be ignored.
My final word of advice? Use AI. Use it properly. Or don’t use it at all.
*This article was written in collaboration with my AI assistant*