“It is crucial to implement AI in marketing to foster engagement, nurture connections, and drive critical growth. 🤖🚀📊✨”
🤮
If only I had a dollar for every time I’d read the words “crucial”, “foster”, “nurture”, or another AI fave phrase“deep-rooted” …
Let’s be honest, no one really likes putting themselves out there on LinkedIn. Sure, there are a few exceptions – the people who seem to thrive on it, posting daily with polished insights and perfect engagement. Good on them.
But …
What can an African philosophy offer to marketing teams around the world? Turns out, quite a lot. Enter Ubuntu —a concept that loosely translates to “I am because you are.” It’s a core belief system in African culture, championed by …
In the world of marketing, it’s easy to feel like you’re just another client on a long list—especially when dealing with marketing agencies whose primary goal is to sell you more services. But a Fractional CMO is different. They’re not …
Ah, discounts. Few things hit the brain’s dopamine button quite like seeing a price drop. Whether it’s a flash sale, a coupon code, or the beloved “Buy One, Get One Free,” discounts aren’t just a way to sell more stuff—they’re …
When it comes to influencing consumer behavior, one of the most powerful psychological principles marketers can tap into is reciprocity. In simple terms, reciprocity is the idea that when you give something to someone, they feel inclined to return …
Imagine being locked in prison and deciding to write the ultimate guide to copywriting—on yellow legal pads with a pencil made of boron. That’s exactly what Gary Halbert did, and what he produced in The Boron Letters is nothing short …
In today’s business landscape, where credibility and innovation define success, research has become more than just a tool for product development—it’s a marketing powerhouse. By strategically aligning research and marketing, businesses can craft authoritative, evidence-based content that not only educates …
Let’s face it—today’s marketing isn’t just about closing quick sales anymore. The game has changed. To succeed, brands need to move beyond purely transactional thinking and focus on building long-lasting, meaningful relationships with their audience. This shift from transactional marketing…
Ever wondered how brands lead you from discovering their product to the moment you whip out your credit card? The answer lies in a simple yet powerful marketing theory that’s been around for over a century: the AIDA model. …
