You’re Using AI Wrong – And It’s Making Your Marketing Worse
It is crucial to implement AI in marketing to foster engagement, nurture connections, and drive critical growth 🤖🚀📊✨ – 🤮
If only I had a dollar for every time I’d read the words “crucial”, “foster”, “nurture”, or another AI fave
The Real Deal On LinkedIn Personal Branding
(for people who’d rather gouge their eyes out than talk about themselves online)
Let’s be honest – most people don’t love putting themselves out there on LinkedIn.
Sure, there are the unicorns: daily posters with polished insights, perfect headshots, and
How Ubuntu Can Supercharge Your Marketing Team
What can an African philosophy offer to marketing teams around the world? Turns out, quite a lot. Enter Ubuntu —a concept that loosely translates to “I am because you are.” It’s a core belief system in African culture, championed by …
What is a Fractional CMO (& Why Are They Becoming So Popular?)
In the world of marketing, it’s easy to feel like you’re just another client on a long list—especially when dealing with marketing agencies whose primary goal is to sell you more services.
But a Fractional CMO is different. They’re not …
Discount Pricing: Why We Can’t Resist a Deal (and How Brands Can Win With It)
Ah, discounts. Few things hit the brain’s dopamine button quite like seeing a price drop.
Whether it’s a flash sale, a coupon code, or the beloved “Buy One, Get One Free,” discounts aren’t just a way to sell more stuff …
The Power of Reciprocity in Marketing – How Giving First Drives Customer Engagement
When it comes to influencing consumer behavior, one of the most powerful psychological principles marketers can tap into is reciprocity.
In simple terms, reciprocity is the idea that when you give something to someone, they feel inclined to return the …
The Boron Letters – How a Prison Series Became the Ultimate Copywriting Bible
Imagine being locked in prison and deciding to write the ultimate guide to copywriting – on yellow legal pads with a pencil made of boron.
That’s exactly what Gary Halbert did, and what he produced in The Boron Letters is …
Research & Marketing – The Perfect Blend for Brand Authority
In today’s business landscape, where credibility and innovation define success, research has become more than just a tool for product development—it’s a marketing powerhouse. By strategically aligning research and marketing, businesses can craft authoritative, evidence-based content that not only educates …
Marketing as a Mindset – From A Transactional to Transformational Approach
Let’s face it—today’s marketing isn’t just about closing quick sales anymore. The game has changed. To succeed, brands need to move beyond purely transactional thinking and focus on building long-lasting, meaningful relationships with their audience. This shift from transactional marketing…
Applying the AIDA Model to Modern Consumer Journeys
Ever wondered how brands lead you from discovering their product to the moment you whip out your credit card? The answer lies in a simple yet powerful marketing theory that’s been around for over a century: the AIDA model. …